SMART Wins Large Education Tender in Turkey

Upwards of 5000 SMART Board® interactive whiteboards to be installed

CALGARY, Alberta — July 31, 2012 — SMART Technologies Inc. (NASDAQ: SMT) (TSX: SMA), a leading provider of collaboration
solutions, announces that FEM, a private education group, has chosen SMART for a large scale installation of upwards of 5000 SMART Board 885 interactive whiteboards in Turkey. The installation of the first 3000 SMART Board interactive whiteboards will be completed in early Fall 2012 and the group aims to install an additional 2000 interactive whiteboards in the coming months. All SMART Board interactive whiteboards include the award-winning SMART Notebook™ collaborative learning software and access to the SMART Exchange™ website, where educators can connect, share and download nearly 60,000 digital resources.

FEM owns hundreds of university preparation and English language centers in Turkey. They have been using SMART Board interactive
whiteboards in educational institutions throughout the Turkish region of Marmara, with successful results, for the past year. During the
tender process for this large installation, SMART demonstrated to administrators the value of a comprehensive education solution, including product implementation, intuitive software, training, services and support. Administrators were also impressed with the collaboration capabilities of the SMART Board interactive whiteboard when used by educators with other programs, particularly Adobe®
InDesign®. This significant installation in Turkey demonstrates SMART’s continued growth in the Europe, Middle East and Africa (EMEA) region. FEM is a member of a large international diversified organization that owns numerous schools in more than 100 countries worldwide, including charter schools in the United States serving over 20,000 students.

“Administrators at FEM recognize the importance of using a comprehensive education solution in classrooms to engage and support today’s learners,” says Frederic Arneodo, Vice President, EMEA, SMART Technologies. “With the large implementation of SMART Board
interactive whiteboard and SMART Notebook software, educators and students across all grades and subjects will benefit from having the
tools and resources needed to support their ongoing success in both teaching and learning.”

SMART Technologies Inc. is a leading provider of collaboration solutions that change the way the world works and learns. As the global leader in interactive whiteboards, our focus is on developing a variety of easy-to-use, integrated solutions that free people from their desks and computer screens, making collaboration and learning with digital resources more natural. Our products have transformed teaching and learning in more than two million classrooms worldwide, reaching over 40 million students and their teachers. In business, our Freestorm™ visual collaboration solutions improve the way that people work and collaborate, enabling them to be more productive and reduce costs.

Reader’s advisory
Certain information contained in this press release may constitute forward-looking information or statements. By their very nature, forward-looking information and statements involve inherent risks and uncertainties, both general and specific, and risks that predictions, forecasts, projections and other forward-looking information and statements will not be achieved. We caution readers not to place undue reliance on these statements as a number of important factors could cause the actual results to vary materially from the forward-looking information or statements. We do not assume responsibility for the accuracy and completeness of the forward-looking information or statements. Any forward-looking information and statements contained in this press release are expressly qualified by this cautionary statement.

Per maggiori informazioni:
Ufficio stampa SMART
Theoria – Laura Mantovani / Laura Codispoti
Tel. 02 2022151
Cell. 393 9859409
Email: /

For more information, please contact
Marina Geronazzo
Manager, Public Relations
SMART Technologies Inc.

© 2012 SMART Technologies. SMART Board, SMART Notebook, SMART Exchange, Freestorm, smarttech and the SMART logo are trademarks or registered trademarks of SMART Technologies in the U.S. and/or other countries. All other third-party company names and products are for identification purposes only and may be trademarks of their respective owners.

Please note that SMART is written in all capital letters.

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