For a growing number of consumers, social media is the preferred means of gathering product information and interacting with companies. Therefore, it is critical that organizations implement effective social media programs as soon as possible. 

This paper provides a six step roadmap that organizations can leverage.


    • Address Product and Service Problems Before they Become Widespread
    • Respond More Quickly to Customer Inquiries and Their Cries for Help
    • How to Leverage Text Analytics and Sentiment Software
    • 5 Best Practices to Develop and Effective Social Media Program
    • Increase Customer Satisfaction, Loyalty and Market Share

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